A recurring diagnostic across your go-to-market organization, using core questions, role-specific prompts, roadmap validation, and experience-weighted scoring to show whether product direction is making it easier or harder for teams to win.
| Driver | Trend | Executive | Sales | Marketing | Cust. Success | Solutions Eng. |
|---|---|---|---|---|---|---|
| Market Momentum | ↑ +0.3 | 3.8 | 2.6 | 3.2 | 3.4 | 2.8 |
| Roadmap Confidence | ↓ -0.4 | 4.1 | 2.4 | 3.1 | 3.1 | 2.6 |
| Narrative & Positioning | ↑ +0.5 | 4.0 | 2.7 | 2.9 | 3.5 | 2.8 |
| Capability Alignment | → flat | 3.9 | 2.5 | 3.2 | 3.3 | 2.4 |
| Market Signal Flow | ↑ +0.6 | 3.6 | 2.2 | 2.8 | 3.1 | 2.3 |
| Executive/Field Alignment | ↓ -0.2 | 4.2 | 2.0 | 2.7 | 3.2 | 2.2 |
Six dimensions across every GTM function, tracked over time with raw and weighted patterns.
The Gap
Sales, customer success, solutions engineering, marketing, product, and leadership teams each carry a different part of the market picture. The GTM Diagnostic gives companies an objective, anonymous way to capture whether product direction is helping or hurting momentum, through a structured process leaders can compare and act on.
Best For
Leadership needs to know whether planned product priorities reflect what GTM teams need to create pipeline, win, retain, and expand.
Sales, marketing, customer success, solutions, product, and leadership may be seeing different versions of market reality.
The company needs a repeatable way to track whether momentum, confidence, and alignment are improving over time.
Six Dimensions
Are we gaining or losing ground?
Does planned product direction reflect what teams need to achieve their goals?
Can GTM explain, defend, and win with the story?
Where are product gaps affecting deals, renewals, evaluations, or customer outcomes?
Is market intelligence reaching product decisions in a usable form?
Are leadership, product, and GTM teams seeing the same reality?
Outputs
The overall read on GTM and product momentum.
Where experienced operators see risk before broader metrics show it.
Where leadership, product, and GTM teams diverge.
Whether planned initiatives are likely to help teams create pipeline, win, retain, and expand.
Trajectory
Running the GTM Diagnostic over time shows whether interventions are working, whether risks are hardening, and whether the organization is gaining or losing market momentum. The core questions stay consistent so each cycle can be compared against the last.
Smaller Starting Points
If the question starts with a planned roadmap, the Roadmap Check pressure-tests proposed initiatives before commitments are made. If the question starts with one GTM function, the GTM Pulse focuses there before expanding into a full cross-functional Diagnostic.
The intelligence is already inside your organization. The GTM Diagnostic gives it structure.
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